Simplify homepage to a data-free markdown body with headshot

Replaces the hero_heading/subheading/intro param-driven layout with a
plain markdown body (headshot, Creative Help, Technical Help, bio), so
layouts/index.html just renders .Content. Headshot is served from the
Linode bucket (same convention as the freebie PDF) rather than
committed to git. CSS floats the photo left with the first list
wrapping beside it, matching the site's font/color patterns.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

content/_index.md

@@ -1,13 +1,19 @@
 ---
 title: "ReGround"
-hero_heading: "Your story deserves readers who feel it."
-hero_subheading: "ReGround helps fiction authors find the readers who were always meant to find them."
-intro: |
-  Writing a novel is a years-long act of faith. Finding the readers who will
-  actually connect with it shouldn't be left to chance. I work with authors
-  to understand both sides of that relationship — what it took to write the
-  book, and what a reader is searching for when they pick one up — and use
-  that to build a path between them.
-cta_text: "Get in touch"
-cta_link: "/contact/"
+description: "DevOps consulting, ghostwriting, and helping fiction authors find their right readers"
 ---
+
+![Will Estes](https://downloads.reground.org/will.jpg)
+
+## Creative Help
+
+- Go from "author" to [someone your fans seek out](/freebie).
+- Help your customers go from "found you"   to "trust you." [See it in action](/courses/find-your-right-readers/)
+
+## Technical Help
+
+- Enterprise-grade reliability for small
+  businesses, without the overhead. [Get in
+  touch](/contact/).
+
+Will Estes lives outside Atlanta with his children and one very opinionated cat. He plays classical guitar and listens to country music. His favorite season is soup season.