diff --git a/assets/css/main.css b/assets/css/main.css
index 5ac1f25..81ac66e 100644
--- a/assets/css/main.css
+++ b/assets/css/main.css
@@ -303,3 +303,25 @@ input:focus, textarea:focus {
   text-align: center;
   margin-top: 3rem;
 }
+
+/* Home page: hero photo floats left, first list wraps beside it, second
+   section clears below once the photo's height runs out. */
+main img {
+  float: left;
+  width: 220px;
+  height: auto;
+  margin: 0 1.5rem 1rem 0;
+  border-radius: var(--radius);
+}
+main h2:nth-of-type(2) {
+  clear: left;
+}
+@media (max-width: 30rem) {
+  main img {
+    float: none;
+    width: 100%;
+    max-width: 220px;
+    margin: 0 auto 1.5rem;
+    display: block;
+  }
+}
diff --git a/content/_index.md b/content/_index.md
index 00a50f3..64c6fa0 100644
--- a/content/_index.md
+++ b/content/_index.md
@@ -1,13 +1,19 @@
 ---
 title: "ReGround"
-hero_heading: "Your story deserves readers who feel it."
-hero_subheading: "ReGround helps fiction authors find the readers who were always meant to find them."
-intro: |
-  Writing a novel is a years-long act of faith. Finding the readers who will
-  actually connect with it shouldn't be left to chance. I work with authors
-  to understand both sides of that relationship — what it took to write the
-  book, and what a reader is searching for when they pick one up — and use
-  that to build a path between them.
-cta_text: "Get in touch"
-cta_link: "/contact/"
+description: "DevOps consulting, ghostwriting, and helping fiction authors find their right readers"
 ---
+
+![Will Estes](https://downloads.reground.org/will.jpg)
+
+## Creative Help
+
+- Go from "author" to [someone your fans seek out](/freebie).
+- Help your customers go from "found you"   to "trust you." [See it in action](/courses/find-your-right-readers/)
+
+## Technical Help
+
+- Enterprise-grade reliability for small
+  businesses, without the overhead. [Get in
+  touch](/contact/).
+
+Will Estes lives outside Atlanta with his children and one very opinionated cat. He plays classical guitar and listens to country music. His favorite season is soup season.
diff --git a/hugo.toml b/hugo.toml
index 2b74cc3..ce45535 100644
--- a/hugo.toml
+++ b/hugo.toml
@@ -10,7 +10,7 @@ disableKinds = ["taxonomy", "term"]
 
 [params]
   env = "production"
-  description = "ReGround helps fiction authors find the readers who need their stories."
+  description = "DevOps consulting, ghostwriting, and helping fiction authors find their right readers"
   author = "Will Estes"
   eec_base_url = "https://eec.reground.org"
 
diff --git a/layouts/index.html b/layouts/index.html
index 173e9f0..17b274b 100644
--- a/layouts/index.html
+++ b/layouts/index.html
@@ -1,10 +1,4 @@
 {{ define "main" }}
-<h1 style="font-size:2.25rem; margin-bottom:0.5rem;">{{ .Params.hero_heading }}</h1>
-<p style="font-size:1.15rem; opacity:0.85; margin-top:0;">{{ .Params.hero_subheading }}</p>
-<div style="margin-top:2rem;">{{ .Params.intro | markdownify }}</div>
-{{ with .Params.cta_text }}
-<p style="margin-top:2rem;">
-  <a class="btn" href="{{ $.Params.cta_link }}">{{ . }}</a>
-</p>
-{{ end }}
+<h1>{{ .Title }}</h1>
+{{ .Content }}
 {{ end }}