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Converts the lead-magnet PDF from a Google Slides export into an editable markdown template, styled to match reground.org's dark theme, with a Makefile convention (make partners/<slug>.pdf) for producing per-partnership customized versions.
52 lines
1.9 KiB
Markdown
52 lines
1.9 KiB
Markdown
# Gift Guide
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Source content and build pipeline for "How To Get Your Stories In Front Of The Readers
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Who Need Them" — the lead-magnet PDF given away at reground.org/gift. Kept in its own
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repo because this content changes on its own schedule, independent of the reground-site
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deploys.
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Styled to match reground.org's dark theme (background, heading, and CTA colors are
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pulled directly from that site's CSS).
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## One-time setup
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You need `pandoc` and `weasyprint` on your `PATH`. Both are already used elsewhere on
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this machine; nothing else to install.
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## Building a PDF
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```sh
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make template.pdf # the generic/base version
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make partners/<slug>.pdf # a specific partnership's version
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make # rebuilds template.pdf + every partners/*.md that exists
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make clean # removes generated PDFs (never touches the .md sources)
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```
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`make` finds the source `.md` file automatically from the `.pdf` name you ask for, so
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building any filled-in template is just naming the PDF you want.
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## Starting a new partnership
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```sh
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cp template.md partners/<slug>.md
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```
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Edit the new file's title (front matter) and rewrite the opening/closing copy to bridge
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your angle with the partner's audience — the 3 Step sections and their photos are
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generally reusable as-is. Then:
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```sh
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make partners/<slug>.pdf
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```
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## Notes
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- The 4 photos in `images/` were extracted from the original PDF. They're intentionally
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generic/illustrative (not specific to any one partnership) and don't need to change
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per customization.
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- `template.html` renders the cover (title + byline + author photo) from the document's
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YAML front matter — you don't need to hand-write that part in the body of each `.md`
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file, just update the front matter.
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- `style.css` is the single source of truth for the visual theme. Edit it once and
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`make all` rebuilds every partner PDF with the change.
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