will
26fec2fa9d
The guide previously leaned on generic stock photos of strangers for each step, which didn't match reground.org's actual visual identity (color, type, and voice carry the brand everywhere else on the site — no stock imagery appears anywhere but the author's own photo). Removed all stock photos; the only photo left is the real author headshot on the cover and closing page, which also got a real cleanup (tighter crop, better contrast, reduced glasses glare) and a bug fix (it was rendering as an oval instead of a circle since width/height were never equal). Since nothing forces per-step pages anymore, the PDF's h2 sections now flow continuously instead of each getting its own page-break — a short guide with no photos to fill a page reads better as continuous pamphlet-style prose than as a sparse slide-per-page export. Each step keeps a short pull-quote (verbatim line from its own paragraph, styled in the brand blue/teal) for visual rhythm instead. Net effect: 6 pages -> 3 pages, no blank/orphaned space. The pptx keeps one section per slide, since that format is for narrated screen-share recordings where the presenter's voice fills the space a printed page can't. Also rewrote the closing CTA: "Get a Free Strategy Session" was generic coaching-industry boilerplate that could belong to anyone's funnel. The new copy and button use the guide's own vocabulary instead.
55 lines
2.1 KiB
Markdown
55 lines
2.1 KiB
Markdown
---
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title: How To Get Your Stories In Front Of The Readers Who Need Them
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author: Will Estes
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---
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Most advice on making a living as a writer tells you to hustle, place ads with the right keywords and the like. That absolutely works. It's also not why you're an author.
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You want to know your story reached the one reader who needed it. And if there's one reader who needs your stories, there's more than one.
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## Step 1: Find a review by a reader who deeply connected with your story.
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You're looking for reviews that go beyond "great book!" — the ones where a
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reader took time to describe what the story did to them. They might be on
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book-focused sites, blogs, or social media posts. These are the readers who
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got it. They're the seed of everything that follows.
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::: {.pull-quote}
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A reader who got it is the seed of it all.
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:::
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## Step 2: Comment on their review with heartfelt thanks.
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Thank the reviewer for their review. Ideally you do this on the review itself. Be as specific as they were. Be as warm as they were. You're not just
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thanking one reader. You're showing every future reader what it looks like
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when someone gets your work and you notice.
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::: {.pull-quote}
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You're not just thanking one reader.
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:::
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## Step 3: Share what they connected with in your story.
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Share what the reader actually connected with in your story publicly to
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your audience: on social media, your email list, wherever your readers are. Before you thanked them. Now you're responding to the specific thing they connected with.
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You're not just responding to one person. You're becoming a beacon: showing
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other readers like them that your stories are out there and that someone
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who needed your stories already found them.
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:::: {.closing .columns}
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::: {.column width="30%"}
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{.author-photo}
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:::
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::: {.column width="70%"}
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By: Will Estes — ReGround
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**You don't need a bigger microphone. You need the one reader who's already looking for you.**
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Let's talk. I'll look at your specific situation, and we'll map out how you get
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your stories to the readers who need them.
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[Let's talk.](https://reground.org/talk){.cta-button}
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:::
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::::
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