diff --git a/content/contributors/_index.md b/content/contributors/_index.md
new file mode 100644
index 0000000..272df53
--- /dev/null
+++ b/content/contributors/_index.md
@@ -0,0 +1,6 @@
+---
+title: "Contributors"
+description: "Contributors published by Thistle & Moth."
+---
+
+Coming soon.
diff --git a/content/free-book/_index.md b/content/free-book/_index.md
new file mode 100644
index 0000000..515a7d8
--- /dev/null
+++ b/content/free-book/_index.md
@@ -0,0 +1,11 @@
+---
+title: "TODO: Free Book Title"
+description: "TODO: one- to two-sentence hook for the free book being given away."
+---
+TODO: free-book page copy goes here.
+
+This page is a stub — the link below won't resolve until the real ARC
+campaign is created (see reground-tools' `arc-campaign.sh`) and this copy
+is replaced with the real title/code.
+
+[Get your free ebook](https://shop.thistleandmoth.org/arc/TODO-real-code)
diff --git a/hugo.toml b/hugo.toml
index cb78958..5715d4b 100644
--- a/hugo.toml
+++ b/hugo.toml
@@ -13,12 +13,23 @@ disableKinds = ["taxonomy", "term"]
   description = "TODO: one-line description of Thistle & Moth"
   author = "Thistle & Moth"
   eec_base_url = "https://eec.thistleandmoth.org"
+  bookshop_base_url = "https://shop.thistleandmoth.org"
 
 [[menu.main]]
   name = "Submissions"
   url = "/submissions/"
   weight = 10
 
+[[menu.main]]
+  name = "Contributors"
+  url = "/contributors/"
+  weight = 20
+
+[[menu.main]]
+  name = "Free Book"
+  url = "/free-book/"
+  weight = 30
+
 [[menu.footer]]
   name = "Contact"
   url = "/contact/"