Adding a gift/lead-magnet partnership

The /gift funnel (opt-in page → PDF → nurture emails) can be customized per reader-acquisition partner, each getting its own URL, PDF, and email content. A partnership touches four repos. This doc is the map between them; each repo's own README covers the details of its own step.

The URL

gift.reground.org/<slug> already works for any <slug> with no infrastructure changes. reground-infrastructure's Caddy config redirects generically:

gift.reground.org {
    redir https://reground.org/gift{uri} permanent
}

So gift.reground.org/cheyenne → https://reground.org/gift/cheyenne automatically — you only ever need to add the Hugo page below.

1. reground-site (this repo) — the pages

content/gift/ is a branch bundle (_index.md), so it can hold real child pages. Add two leaf bundles per partner:

content/gift/<slug>/index.md          # the opt-in page
content/gift/<slug>-thanks/index.md   # the delivery/thanks page

Both use type: "courses" (rendered by layouts/courses/single.html, sharing the courses-body.html partial with the generic /gift page). Front matter fields worth setting per partner, copied from content/gift/_index.md's existing example:

title, hero_subhead, cta_text, repeat_cta_heading — the bridging copy
hero_image — path under /images/...; see "cover image" below
eec_slug — must match the slug used in eec-courses (step 4)
success_message — markdown, should link to this partner's own <slug>-thanks page

The <slug>-thanks page just needs a title, a short thanks note, and a download link pointing at wherever the PDF got uploaded (step 3).

Cover image

Not automated. Render page 1 of the partner's built PDF and crop it to the cover block:

cd /home/will/opt/src/reground-gift-guide
pdftoppm -png -f 1 -l 1 -r 150 partners/<slug>.pdf cover
convert cover-1.png -crop 1275x885+0+0 +repage -resize 640x /home/will/opt/src/reground-site/static/images/gift-<slug>.png
rm cover-1.png

(The 885 crop height assumes the cover design hasn't changed — check the rendered PNG first if it looks off.)

2. reground-gift-guide — the PDF

See that repo's own README. Summary: cp template.md partners/<slug>.md, hand-edit the title and bridging paragraphs, make partners/<slug>.pdf.

3. reground-tools — hosting the PDF

See that repo's own README ("Downloads" section). Summary:

./download-upload.sh --site reground --slug <slug> partners/<slug>.pdf

Publishes to https://downloads.reground.org/<slug>/<slug>.pdf — that's the URL the <slug>-thanks page (step 1) should link to.

4. eec-courses — delivery + nurture emails

Not engine work — pure content, same shape as the existing generic offer. Copy both directories:

courses/three-steps-find-your-right-readers/          → courses/<eec_slug>/
courses/welcome-three-steps-find-your-right-readers/  → courses/welcome-<eec_slug>/

Each is a course.yml (metadata: slug, name, from_email, ceiling_hours, steps) plus a day-0.md (YAML front matter: subject, list_name, redirect_url, enroll: chaining to the welcome sequence's slug — followed by the email body in markdown). Update:

course.yml's slug and name in both directories (must match eec_slug used in step 1, and the welcome sequence's slug referenced by enroll:)
day-0.md's subject, body copy, and redirect_url (→ the <slug>-thanks page, step 1) in the first course
The welcome sequence's day-0.md copy, to reference the partner instead of the generic offer

No changes needed in will/eec (the engine processes any slug with a valid course.yml generically).

Verification

hugo --minify -D in reground-site, confirm no build errors.
Local dev server: load /gift/<slug>/, confirm hero copy/image render and the form points at the right eec_slug.
Confirm the uploaded PDF URL returns 200.
Once eec-courses changes are deployed, do one real signup end-to-end and confirm the delivery email, its PDF link, and its redirect all point at this partner's content.

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