---
title: "The Find Your Right Readers Roadmap"
description: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"
eec_slug: "find-your-right-readers"

# Optional italic line under the title, for handling an objection up front.
hero_subhead: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"

# Optional line under the signup button.
# social_proof: "Join a few hundred authors who've already started."

# Optional label on every "Send me day one" button across the page.
cta_text: "Get me started!"

# Optional "who's teaching this and why" section. Both fields are independently
# optional — set either or both.
credibility_heading: "Written by Will Estes, who's..."
credibility_bullets:
  - "Noticed that most advice on selling your book is marketing advice about hustling."
  - "Believes that most writers want to think about stories, not their next ad campaign."

# Optional day-by-day curriculum preview. `label` is optional per item.
curriculum_heading: "Here's what's inside"
curriculum_intro: "Five short emails, sent at whatever pace you want."
curriculum_items:
  - label: "Day 1."
    text: "Mistake #1:  Writing for everyone who reads books. (Why a smaller target means more hits.)"
  - label: "Day 2."
    text: "Mistake #2: Perfecting your  book before you start building your audience"
  - label: "Day 3."
    text: "Mistake #3: Selling the plot instead of the feeling."
  - label: "Day 4."
    text: "Mistake #4: Looking for readers in the wrong places. (Finding the people who need your stories means not talking to the ones who don't.)"
  - label: "Day 5."
    text: "Mistake #5: Quitting before the compounding kicks in."

# Optional heading above the repeated signup form at the bottom of the page.
repeat_cta_heading: "Ready to find your right readers?"
---