Populated eec landing page with actual content

Splits the single hardcoded-feeling course template into hero,
credibility, curriculum, and repeat-CTA sections, each rendering only
when its front matter fields are set. The enroll form (and its
EEC-trigger JS) moves into a reusable partial so it can appear more
than once on a page without id collisions.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

assets/css/main.css

@@ -233,3 +233,73 @@ input:focus, textarea:focus {
   height: 1px;
   overflow: hidden;
 }
+
+/* Course landing pages (layouts/courses/single.html) */
+.course-hero {
+  text-align: center;
+}
+.course-subhead {
+  font-style: italic;
+  color: var(--fg-muted);
+  margin-top: 0;
+}
+.course-value-prop {
+  font-size: 1.05rem;
+  margin: 1.5rem 0;
+}
+.course-social-proof {
+  font-style: italic;
+  font-size: 0.9rem;
+  color: var(--fg-muted);
+}
+.enroll-form {
+  max-width: 24rem;
+  margin: 1.5rem auto;
+  text-align: left;
+}
+.enroll-status {
+  text-align: center;
+}
+
+.course-credibility,
+.course-curriculum {
+  background: var(--bg-raised);
+  border: 1px solid var(--border);
+  border-radius: var(--radius);
+  padding: 2rem;
+  margin: 3rem 0;
+}
+.course-bullets {
+  list-style: none;
+  padding: 0;
+  margin: 1.5rem 0 0;
+}
+.course-bullets li {
+  position: relative;
+  padding-left: 1.75rem;
+  margin-bottom: 0.75rem;
+}
+.course-bullets li::before {
+  content: "✓";
+  position: absolute;
+  left: 0;
+  color: var(--cta);
+  font-weight: 700;
+}
+.course-curriculum-list {
+  list-style: none;
+  padding: 0;
+  margin: 1.5rem 0 0;
+}
+.course-curriculum-list li {
+  margin-bottom: 1rem;
+}
+.course-day-label {
+  font-family: var(--font-heading);
+  color: var(--cta);
+  font-weight: 700;
+}
+.course-repeat-cta {
+  text-align: center;
+  margin-top: 3rem;
+}

content/courses/find-your-right-readers/index.md

@@ -1,11 +1,39 @@
 ---
-title: "Find Your Right Readers"
-description: "A free email course for fiction authors on finding the readers who were always meant to find their story."
+title: "The Find Your Right Readers Roadmap"
+description: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"
 eec_slug: "find-your-right-readers"
-pitch: |
-  Most advice about "finding readers" is really just advice about marketing —
-  ads, algorithms, funnels. This is different. Over a few short emails, at
-  whatever pace you want to take it, I'll walk through how to think about who
-  your right readers actually are, and how to build a real path to them
-  instead of shouting into the void.
+
+# Optional italic line under the title, for handling an objection up front.
+hero_subhead: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"
+
+# Optional line under the signup button.
+# social_proof: "Join a few hundred authors who've already started."
+
+# Optional label on every "Send me day one" button across the page.
+cta_text: "Get me started!"
+
+# Optional "who's teaching this and why" section. Both fields are independently
+# optional — set either or both.
+credibility_heading: "Written by Will Estes, who's..."
+credibility_bullets:
+  - "Noticed that most advice on selling your book is marketing advice about hustling."
+  - "Believes that most writers want to think about stories, not their next ad campaign."
+
+# Optional day-by-day curriculum preview. `label` is optional per item.
+curriculum_heading: "Here's what's inside"
+curriculum_intro: "Five short emails, sent at whatever pace you want."
+curriculum_items:
+  - label: "Day 1."
+    text: "Mistake #1:  Writing for everyone who reads books. (Why a smaller target means more hits.)"
+  - label: "Day 2."
+    text: "Mistake #2: Perfecting your  book before you start building your audience"
+  - label: "Day 3."
+    text: "Mistake #3: Selling the plot instead of the feeling."
+  - label: "Day 4."
+    text: "Mistake #4: Looking for readers in the wrong places. (Finding the people who need your stories means not talking to the ones who don't.)"
+  - label: "Day 5."
+    text: "Mistake #5: Quitting before the compounding kicks in."
+
+# Optional heading above the repeated signup form at the bottom of the page.
+repeat_cta_heading: "Ready to find your right readers?"
 ---

layouts/courses/single.html

@@ -1,52 +1,42 @@
 {{ define "main" }}
-<h1 style="font-size:2rem; margin-bottom:0.5rem;">{{ .Title }}</h1>
-{{ with .Params.pitch }}<div style="font-size:1.05rem; opacity:0.9;">{{ . | markdownify }}</div>{{ end }}
+<section class="course-hero">
+  <h1>{{ .Title }}</h1>
+  {{ with .Params.hero_subhead }}<p class="course-subhead">{{ . }}</p>{{ end }}
+
+  {{ partial "course-enroll-form.html" (dict "id" "top" "page" .) }}
+
+  {{ with .Params.social_proof }}<p class="course-social-proof">{{ . }}</p>{{ end }}
+</section>
+
+{{ if or .Params.credibility_heading .Params.credibility_bullets }}
+<section class="course-credibility">
+  {{ with .Params.credibility_heading }}<h2>{{ . }}</h2>{{ end }}
+  {{ with .Params.credibility_bullets }}
+  <ul class="course-bullets">
+    {{ range . }}<li>{{ . | markdownify }}</li>{{ end }}
+  </ul>
+  {{ end }}
+</section>
+{{ end }}
+
+{{ if or .Params.curriculum_heading .Params.curriculum_items }}
+<section class="course-curriculum">
+  {{ with .Params.curriculum_heading }}<h2>{{ . }}</h2>{{ end }}
+  {{ with .Params.curriculum_intro }}<p>{{ . }}</p>{{ end }}
+  {{ with .Params.curriculum_items }}
+  <ol class="course-curriculum-list">
+    {{ range . }}
+    <li>{{ with .label }}<span class="course-day-label">{{ . }}</span> {{ end }}{{ .text | markdownify }}</li>
+    {{ end }}
+  </ol>
+  {{ end }}
+</section>
+{{ end }}
+
 {{ .Content }}
 
-<form id="enroll-form" style="margin-top:2rem; max-width:24rem;">
-  <label for="email">Email</label>
-  <input type="email" id="email" name="email" required autocomplete="email" placeholder="you@example.com">
-
-  <div class="field-honeypot" aria-hidden="true">
-    <label for="website">Leave this field empty</label>
-    <input type="text" id="website" name="website" tabindex="-1" autocomplete="off">
-  </div>
-
-  <button type="submit" class="btn">Send me day one</button>
-</form>
-<p id="enroll-status" role="status" style="margin-top:1rem;"></p>
-
-<script>
-  (function () {
-    var form = document.getElementById("enroll-form");
-    var status = document.getElementById("enroll-status");
-    var slug = {{ .Params.eec_slug }};
-    form.addEventListener("submit", function (e) {
-      e.preventDefault();
-      if (form.website.value) return; // honeypot
-      var submitBtn = form.querySelector("button[type=submit]");
-      submitBtn.disabled = true;
-      status.textContent = "Signing you up…";
-      fetch("{{ .Site.Params.eec_base_url }}/courses/" + slug + "/enroll", {
-        method: "POST",
-        headers: { "Content-Type": "application/json" },
-        body: JSON.stringify({ email: form.email.value })
-      }).then(function (res) {
-        if (res.ok) {
-          form.reset();
-          form.hidden = true;
-          status.textContent = "Check your inbox — let us know you're ready and we'll get started.";
-          return;
-        }
-        return res.text().then(function (msg) {
-          submitBtn.disabled = false;
-          status.textContent = msg || "Something went wrong. Try again in a moment.";
-        });
-      }).catch(function () {
-        submitBtn.disabled = false;
-        status.textContent = "Something went wrong. Try again in a moment.";
-      });
-    });
-  })();
-</script>
+<section class="course-repeat-cta">
+  {{ with .Params.repeat_cta_heading }}<h2>{{ . }}</h2>{{ end }}
+  {{ partial "course-enroll-form.html" (dict "id" "bottom" "page" .) }}
+</section>
 {{ end }}

layouts/partials/course-enroll-form.html

@@ -0,0 +1,48 @@
+{{ $id := .id }}
+{{ $page := .page }}
+<form id="enroll-form-{{ $id }}" class="enroll-form">
+  <label for="email-{{ $id }}">Email</label>
+  <input type="email" id="email-{{ $id }}" name="email" required autocomplete="email" placeholder="you@example.com">
+
+  <div class="field-honeypot" aria-hidden="true">
+    <label for="website-{{ $id }}">Leave this field empty</label>
+    <input type="text" id="website-{{ $id }}" name="website" tabindex="-1" autocomplete="off">
+  </div>
+
+  <button type="submit" class="btn">{{ $page.Params.cta_text | default "Send me day one" }}</button>
+</form>
+<p id="enroll-status-{{ $id }}" role="status" class="enroll-status"></p>
+
+<script>
+  (function () {
+    var form = document.getElementById("enroll-form-{{ $id }}");
+    var status = document.getElementById("enroll-status-{{ $id }}");
+    var slug = {{ $page.Params.eec_slug }};
+    form.addEventListener("submit", function (e) {
+      e.preventDefault();
+      if (form.website.value) return; // honeypot
+      var submitBtn = form.querySelector("button[type=submit]");
+      submitBtn.disabled = true;
+      status.textContent = "Signing you up…";
+      fetch("{{ $page.Site.Params.eec_base_url }}/courses/" + slug + "/enroll", {
+        method: "POST",
+        headers: { "Content-Type": "application/json" },
+        body: JSON.stringify({ email: form.email.value })
+      }).then(function (res) {
+        if (res.ok) {
+          form.reset();
+          form.hidden = true;
+          status.textContent = "Check your inbox — let us know you're ready and we'll get started.";
+          return;
+        }
+        return res.text().then(function (msg) {
+          submitBtn.disabled = false;
+          status.textContent = msg || "Something went wrong. Try again in a moment.";
+        });
+      }).catch(function () {
+        submitBtn.disabled = false;
+        status.textContent = "Something went wrong. Try again in a moment.";
+      });
+    });
+  })();
+</script>