diff --git a/assets/css/main.css b/assets/css/main.css
index f7f1bb6..efa3342 100644
--- a/assets/css/main.css
+++ b/assets/css/main.css
@@ -251,6 +251,15 @@ input:focus, textarea:focus {
   color: var(--fg-muted);
   margin-top: 0;
 }
+.course-hero-image {
+  float: none;
+  display: block;
+  width: 100%;
+  max-width: 320px;
+  height: auto;
+  margin: 1.5rem auto;
+  border-radius: var(--radius);
+}
 .course-value-prop {
   font-size: 1.05rem;
   margin: 1.5rem 0;
diff --git a/content/gift/index.md b/content/gift/index.md
index c8f6750..f5f33f4 100644
--- a/content/gift/index.md
+++ b/content/gift/index.md
@@ -7,9 +7,15 @@ eec_slug: "three-steps-find-your-right-readers"
 # Optional italic line under the title, for handling an objection up front.
 hero_subhead: "Three concrete steps to find the readers who actually want your stories — free PDF, no fluff, sent straight to your inbox."
 
+# Optional image shown in the hero, below the subhead.
+hero_image: "/images/gift-cover.png"
+
 # Optional label on every "Send me day one" button across the page.
 cta_text: "Send me the PDF"
 
 # Optional heading above the repeated signup form at the bottom of the page.
 repeat_cta_heading: "Ready to find your right readers?"
+
+# Optional override of the enroll form's post-submit message (rendered as markdown).
+success_message: "Check your inbox — we've sent your PDF. Can't find it? [Grab it here](/gift-thanks)."
 ---
diff --git a/layouts/courses/single.html b/layouts/courses/single.html
index 08712f6..dbc7e2a 100644
--- a/layouts/courses/single.html
+++ b/layouts/courses/single.html
@@ -2,6 +2,7 @@
 <section class="course-hero">
   <h1>{{ .Title }}</h1>
   {{ with .Params.hero_subhead }}<p class="course-subhead">{{ . }}</p>{{ end }}
+  {{ with .Params.hero_image }}<img class="course-hero-image" src="{{ . }}" alt="">{{ end }}
 
   {{ partial "course-enroll-form.html" (dict "id" "top" "page" .) }}
 
diff --git a/layouts/partials/course-enroll-form.html b/layouts/partials/course-enroll-form.html
index 5cc9253..d0557a0 100644
--- a/layouts/partials/course-enroll-form.html
+++ b/layouts/partials/course-enroll-form.html
@@ -18,6 +18,7 @@
     var form = document.getElementById("enroll-form-{{ $id }}");
     var status = document.getElementById("enroll-status-{{ $id }}");
     var slug = {{ $page.Params.eec_slug }};
+    var successMessage = {{ ($page.Params.success_message | default "Check your inbox — let us know you're ready and we'll get started.") | markdownify }};
     form.addEventListener("submit", function (e) {
       e.preventDefault();
       if (form.website.value) return; // honeypot
@@ -32,7 +33,7 @@
         if (res.ok) {
           form.reset();
           form.hidden = true;
-          status.textContent = "Check your inbox — let us know you're ready and we'll get started.";
+          status.innerHTML = successMessage;
           return;
         }
         return res.text().then(function (msg) {
diff --git a/static/images/gift-cover.png b/static/images/gift-cover.png
new file mode 100644
index 0000000..3d8597f
Binary files /dev/null and b/static/images/gift-cover.png differ