diff --git a/content/courses/find-your-right-readers/index.md b/content/courses/find-your-right-readers/index.md
index 3643fa7..c181f99 100644
--- a/content/courses/find-your-right-readers/index.md
+++ b/content/courses/find-your-right-readers/index.md
@@ -1,11 +1,39 @@
 ---
-title: "Find Your Right Readers"
-description: "A free email course for fiction authors on finding the readers who were always meant to find their story."
+title: "The Find Your Right Readers Roadmap"
+description: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"
 eec_slug: "find-your-right-readers"
-pitch: |
-  Most advice about "finding readers" is really just advice about marketing —
-  ads, algorithms, funnels. This is different. Over a few short emails, at
-  whatever pace you want to take it, I'll walk through how to think about who
-  your right readers actually are, and how to build a real path to them
-  instead of shouting into the void.
+
+# Optional italic line under the title, for handling an objection up front.
+hero_subhead: "How to find readers who actually need your stories? avoid these 5 mistakes that lead to 0 sales on launch day, writing for an audience of 1 (just your mom), and posting every day for a year with nothing to show for it (even if you have zero platform and hate marketing)"
+
+# Optional line under the signup button.
+# social_proof: "Join a few hundred authors who've already started."
+
+# Optional label on every "Send me day one" button across the page.
+cta_text: "Get me started!"
+
+# Optional "who's teaching this and why" section. Both fields are independently
+# optional — set either or both.
+credibility_heading: "Written by Will Estes, who's..."
+credibility_bullets:
+  - "Noticed that most advice on selling your book is marketing advice about hustling."
+  - "Believes that most writers want to think about stories, not their next ad campaign."
+
+# Optional day-by-day curriculum preview. `label` is optional per item.
+curriculum_heading: "Here's what's inside"
+curriculum_intro: "Five short emails, sent at whatever pace you want."
+curriculum_items:
+  - label: "Day 1."
+    text: "Mistake #1:  Writing for everyone who reads books. (Why a smaller target means more hits.)"
+  - label: "Day 2."
+    text: "Mistake #2: Perfecting your  book before you start building your audience"
+  - label: "Day 3."
+    text: "Mistake #3: Selling the plot instead of the feeling."
+  - label: "Day 4."
+    text: "Mistake #4: Looking for readers in the wrong places. (Finding the people who need your stories means not talking to the ones who don't.)"
+  - label: "Day 5."
+    text: "Mistake #5: Quitting before the compounding kicks in."
+
+# Optional heading above the repeated signup form at the bottom of the page.
+repeat_cta_heading: "Ready to find your right readers?"
 ---