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4 Commits
| Author | SHA1 | Date | |
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 will
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04d9ee8357 | ||
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will
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4e8d2945bb | ||
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will
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26fec2fa9d | ||
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will
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10c1686ec1 |
@@ -1,3 +1,4 @@
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*.pdf
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*.pptx
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!reference.pptx
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!archive/**
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@@ -36,8 +36,12 @@ make partners/<slug>.pptx # a specific partnership's deck
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make slides # template.pptx + every partners/*.pptx
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```
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Pandoc turns each `##` heading into its own slide, matching the "one step per
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page" layout of the PDF. If you want scripted talking points per slide, add a
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Pandoc turns each `##` heading into its own slide. The PDF no longer mirrors
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this one-section-per-page layout — since the guide has no per-step photography
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to fill a page, its sections flow together into continuous pages instead
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(see Notes below). The slide deck keeps one section per slide on purpose: it's
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built for a narrated screen-share, where your voice fills the space a printed
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page can't. If you want scripted talking points per slide, add a
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`::: notes` ... `:::` fenced div under a heading — pandoc exports those as
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speaker notes rather than slide body text.
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@@ -57,7 +61,7 @@ cp template.md partners/<slug>.md
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```
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Edit the new file's title (front matter) and rewrite the opening/closing copy to bridge
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your angle with the partner's audience — the 3 Step sections and their photos are
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your angle with the partner's audience — the 3 Step sections and their pull-quotes are
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generally reusable as-is. Then:
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```sh
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@@ -66,9 +70,16 @@ make partners/<slug>.pdf
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## Notes
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- The photos in `images/` (4 extracted from the original PDF, plus `intro-reader.jpg`
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sourced from Pexels) are intentionally generic/illustrative (not specific to any one
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partnership) and don't need to change per customization.
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- `images/author-photo.jpg` is the only photo in the guide, used on the cover and
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closing page. The guide deliberately doesn't use stock photography anywhere else —
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matching reground.org, which carries its identity through color, type, and voice
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rather than illustrative imagery. Each Step section instead gets a `.pull-quote`
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div (see `style.css`) pulling one line verbatim from that section's own paragraph,
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which gives the page visual rhythm without adding a picture.
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- The PDF's `h2` sections flow continuously (no forced page break) since there's no
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photo to justify each Step having its own page. Only the cover and the closing CTA
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force their own page break — a short guide with unbroken flow reads like a real
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pamphlet rather than a slide deck exported to PDF.
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- `template.html` renders the cover (title + byline + author photo) from the document's
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YAML front matter — you don't need to hand-write that part in the body of each `.md`
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file, just update the front matter.
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@@ -0,0 +1,54 @@
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---
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title: The Quiet Way to Reach the Readers Who Actually Need Your Story
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author: Will Estes
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---
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You've probably been told the way to get your story out there is to hustle louder. More posts, more ads, more noise. If you're a sensitive, intuitive writer, that advice has probably never sat right with you. It's not that you don't want to be seen. It's that you already sense there's a truer way to find the people who need what you wrote.
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There is. And it starts with a reader who already found you.
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## Step 1: Find a review by a reader who deeply connected with your story.
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You're looking for reviews that go beyond "great book!" — the ones where a
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reader took time to describe what the story did to them. They might be on
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book-focused sites, blogs, or social media posts. These are the readers who
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got it. They're the seed of everything that follows.
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::: {.pull-quote}
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A reader who got it is the seed of it all.
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:::
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## Step 2: Comment on their review with heartfelt thanks.
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Thank the reviewer for their review. Ideally you do this on the review itself. Be as specific as they were. Be as warm as they were. You're not just
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thanking one reader. You're showing every future reader what it looks like
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when someone gets your work and you notice.
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::: {.pull-quote}
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You're not just thanking one reader.
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:::
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## Step 3: Share what they connected with in your story.
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Share what the reader actually connected with in your story publicly to
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your audience: on social media, your email list, wherever your readers are. Before you thanked them. Now you're responding to the specific thing they connected with.
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You're not just responding to one person. You're becoming a beacon: showing
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other readers like them that your stories are out there and that someone
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who needed your stories already found them.
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:::: {.closing .columns}
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::: {.column width="30%"}
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{.author-photo}
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:::
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::: {.column width="70%"}
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By: Will Estes — ReGround
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**You don't need a bigger microphone. You need the one reader who's already looking for you.**
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Let's talk. I'll look at your specific situation, and we'll map out how you get
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your stories to the readers who need them.
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[Let's talk.](https://reground.org/talk){.cta-button}
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:::
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::::
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@@ -7,8 +7,6 @@ Most advice on making a living as a writer tells you to hustle, place ads with t
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You want to know your story reached the one reader who needed it. And if there's one reader who needs your stories, there's more than one.
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## Step 1: Find a review by a reader who deeply connected with your story.
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You're looking for reviews that go beyond "great book!" — the ones where a
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@@ -16,7 +14,9 @@ reader took time to describe what the story did to them. They might be on
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book-focused sites, blogs, or social media posts. These are the readers who
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got it. They're the seed of everything that follows.
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::: {.pull-quote}
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A reader who got it is the seed of it all.
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:::
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## Step 2: Comment on their review with heartfelt thanks.
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@@ -24,7 +24,9 @@ Thank the reviewer for their review. Ideally you do this on the review itself. B
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thanking one reader. You're showing every future reader what it looks like
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when someone gets your work and you notice.
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::: {.pull-quote}
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You're not just thanking one reader.
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:::
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## Step 3: Share what they connected with in your story.
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@@ -34,8 +36,6 @@ your audience: on social media, your email list, wherever your readers are. Befo
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other readers like them that your stories are out there and that someone
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who needed your stories already found them.
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:::: {.closing .columns}
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::: {.column width="30%"}
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{.author-photo}
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@@ -44,12 +44,11 @@ who needed your stories already found them.
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::: {.column width="70%"}
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By: Will Estes — ReGround
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**Are you wondering how to get your stories in front of readers who need them?**
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**You don't need a bigger microphone. You need the one reader who's already looking for you.**
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Let's talk one on one and find out if working with me is the right fit for you. I'll
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look at your specific situation. We'll map out how you get
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your stories to reach the readers who need them.
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Let's talk. I'll look at your specific situation, and we'll map out how you get
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your stories to the readers who need them.
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[Get a Free Strategy Session](https://reground.org/talk){.cta-button}
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[Let's talk.](https://reground.org/talk){.cta-button}
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:::
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::::
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@@ -48,18 +48,27 @@ a {
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.cover .author-photo {
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width: 90px;
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height: 90px;
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object-fit: cover;
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border-radius: 50%;
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margin: 1.5rem 0 0;
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}
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/* One Step per page, like the original PDF. The intro (before Step 1) now
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carries its own image too, so it gets a full page like every other
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section instead of sharing Step 1's page. */
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h2 {
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page-break-before: always;
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font-size: 1.5rem;
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}
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.pull-quote {
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font-family: "Roboto", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
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font-size: 1.9rem;
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font-weight: 700;
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line-height: 1.35;
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color: #8fa8d1;
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border-left: 4px solid #2dd4c4;
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padding-left: 1.25rem;
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margin: 2.5rem 0;
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}
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img {
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max-width: 100%;
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border-radius: 0.5rem;
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@@ -81,6 +90,8 @@ img {
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.closing .author-photo {
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width: 100px;
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height: 100px;
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object-fit: cover;
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border-radius: 50%;
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margin: 0 auto 1rem;
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}
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+10
-11
@@ -7,8 +7,6 @@ Most advice on making a living as a writer tells you to hustle, place ads with t
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You want to know your story reached the one reader who needed it. And if there's one reader who needs your stories, there's more than one.
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## Step 1: Find a review by a reader who deeply connected with your story.
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You're looking for reviews that go beyond "great book!" — the ones where a
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@@ -16,7 +14,9 @@ reader took time to describe what the story did to them. They might be on
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book-focused sites, blogs, or social media posts. These are the readers who
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got it. They're the seed of everything that follows.
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::: {.pull-quote}
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A reader who got it is the seed of it all.
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:::
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## Step 2: Comment on their review with heartfelt thanks.
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@@ -24,7 +24,9 @@ Thank the reviewer for their review. Ideally you do this on the review itself. B
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thanking one reader. You're showing every future reader what it looks like
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when someone gets your work and you notice.
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::: {.pull-quote}
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You're not just thanking one reader.
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:::
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## Step 3: Share what they connected with in your story.
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@@ -34,8 +36,6 @@ your audience: on social media, your email list, wherever your readers are. Befo
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other readers like them that your stories are out there and that someone
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who needed your stories already found them.
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:::: {.closing .columns}
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::: {.column width="30%"}
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{.author-photo}
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@@ -44,12 +44,11 @@ who needed your stories already found them.
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::: {.column width="70%"}
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By: Will Estes — ReGround
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**Are you wondering how to get your stories in front of readers who need them?**
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**You don't need a bigger microphone. You need the one reader who's already looking for you.**
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Let's talk one on one and find out if working with me is the right fit for you. I'll
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look at your specific situation. We'll map out how you get
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your stories to reach the readers who need them.
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Let's talk. I'll look at your specific situation, and we'll map out how you get
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your stories to the readers who need them.
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[Get a Free Strategy Session](https://reground.org/talk){.cta-button}
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[Let's talk.](https://reground.org/talk){.cta-button}
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:::
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::::
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Reference in New Issue
Block a user