diff --git a/README.md b/README.md index d49e0a9..bee2219 100644 --- a/README.md +++ b/README.md @@ -36,8 +36,12 @@ make partners/.pptx # a specific partnership's deck make slides # template.pptx + every partners/*.pptx ``` -Pandoc turns each `##` heading into its own slide, matching the "one step per -page" layout of the PDF. If you want scripted talking points per slide, add a +Pandoc turns each `##` heading into its own slide. The PDF no longer mirrors +this one-section-per-page layout — since the guide has no per-step photography +to fill a page, its sections flow together into continuous pages instead +(see Notes below). The slide deck keeps one section per slide on purpose: it's +built for a narrated screen-share, where your voice fills the space a printed +page can't. If you want scripted talking points per slide, add a `::: notes` ... `:::` fenced div under a heading — pandoc exports those as speaker notes rather than slide body text. @@ -57,7 +61,7 @@ cp template.md partners/.md ``` Edit the new file's title (front matter) and rewrite the opening/closing copy to bridge -your angle with the partner's audience — the 3 Step sections and their photos are +your angle with the partner's audience — the 3 Step sections and their pull-quotes are generally reusable as-is. Then: ```sh @@ -66,9 +70,16 @@ make partners/.pdf ## Notes -- The photos in `images/` (4 extracted from the original PDF, plus `intro-reader.jpg` - sourced from Pexels) are intentionally generic/illustrative (not specific to any one - partnership) and don't need to change per customization. +- `images/author-photo.jpg` is the only photo in the guide, used on the cover and + closing page. The guide deliberately doesn't use stock photography anywhere else — + matching reground.org, which carries its identity through color, type, and voice + rather than illustrative imagery. Each Step section instead gets a `.pull-quote` + div (see `style.css`) pulling one line verbatim from that section's own paragraph, + which gives the page visual rhythm without adding a picture. +- The PDF's `h2` sections flow continuously (no forced page break) since there's no + photo to justify each Step having its own page. Only the cover and the closing CTA + force their own page break — a short guide with unbroken flow reads like a real + pamphlet rather than a slide deck exported to PDF. - `template.html` renders the cover (title + byline + author photo) from the document's YAML front matter — you don't need to hand-write that part in the body of each `.md` file, just update the front matter. diff --git a/images/author-photo.jpg b/images/author-photo.jpg index 59e43bd..9ba2c13 100644 Binary files a/images/author-photo.jpg and b/images/author-photo.jpg differ diff --git a/images/intro-reader.jpg b/images/intro-reader.jpg deleted file mode 100644 index 7c3e089..0000000 Binary files a/images/intro-reader.jpg and /dev/null differ diff --git a/images/step-1-review.jpg b/images/step-1-review.jpg deleted file mode 100644 index 6f549ab..0000000 Binary files a/images/step-1-review.jpg and /dev/null differ diff --git a/images/step-2-thankyou.jpg b/images/step-2-thankyou.jpg deleted file mode 100644 index cc67643..0000000 Binary files a/images/step-2-thankyou.jpg and /dev/null differ diff --git a/images/step-3-computer.jpg b/images/step-3-computer.jpg deleted file mode 100644 index c3a7939..0000000 Binary files a/images/step-3-computer.jpg and /dev/null differ diff --git a/partners/find-your-right-readers-Cheyenne.md b/partners/find-your-right-readers-Cheyenne.md index 0161d4f..2a3c1db 100644 --- a/partners/find-your-right-readers-Cheyenne.md +++ b/partners/find-your-right-readers-Cheyenne.md @@ -7,8 +7,6 @@ Most advice on making a living as a writer tells you to hustle, place ads with t You want to know your story reached the one reader who needed it. And if there's one reader who needs your stories, there's more than one. -![](images/intro-reader.jpg) - ## Step 1: Find a review by a reader who deeply connected with your story. You're looking for reviews that go beyond "great book!" — the ones where a @@ -16,7 +14,9 @@ reader took time to describe what the story did to them. They might be on book-focused sites, blogs, or social media posts. These are the readers who got it. They're the seed of everything that follows. -![](images/step-1-review.jpg) +::: {.pull-quote} +A reader who got it is the seed of it all. +::: ## Step 2: Comment on their review with heartfelt thanks. @@ -24,7 +24,9 @@ Thank the reviewer for their review. Ideally you do this on the review itself. B thanking one reader. You're showing every future reader what it looks like when someone gets your work and you notice. -![](images/step-2-thankyou.jpg) +::: {.pull-quote} +You're not just thanking one reader. +::: ## Step 3: Share what they connected with in your story. @@ -34,8 +36,6 @@ your audience: on social media, your email list, wherever your readers are. Befo other readers like them that your stories are out there and that someone who needed your stories already found them. -![](images/step-3-computer.jpg) - :::: {.closing .columns} ::: {.column width="30%"} ![](images/author-photo.jpg){.author-photo} @@ -44,12 +44,11 @@ who needed your stories already found them. ::: {.column width="70%"} By: Will Estes — ReGround -**Are you wondering how to get your stories in front of readers who need them?** +**You don't need a bigger microphone. You need the one reader who's already looking for you.** -Let's talk one on one and find out if working with me is the right fit for you. I'll -look at your specific situation. We'll map out how you get -your stories to reach the readers who need them. +Let's talk. I'll look at your specific situation, and we'll map out how you get +your stories to the readers who need them. -[Get a Free Strategy Session](https://reground.org/talk){.cta-button} +[Let's talk.](https://reground.org/talk){.cta-button} ::: :::: diff --git a/style.css b/style.css index 5866f70..106ebe1 100644 --- a/style.css +++ b/style.css @@ -48,18 +48,27 @@ a { .cover .author-photo { width: 90px; + height: 90px; + object-fit: cover; border-radius: 50%; margin: 1.5rem 0 0; } -/* One Step per page, like the original PDF. The intro (before Step 1) now - carries its own image too, so it gets a full page like every other - section instead of sharing Step 1's page. */ h2 { - page-break-before: always; font-size: 1.5rem; } +.pull-quote { + font-family: "Roboto", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif; + font-size: 1.9rem; + font-weight: 700; + line-height: 1.35; + color: #8fa8d1; + border-left: 4px solid #2dd4c4; + padding-left: 1.25rem; + margin: 2.5rem 0; +} + img { max-width: 100%; border-radius: 0.5rem; @@ -81,6 +90,8 @@ img { .closing .author-photo { width: 100px; + height: 100px; + object-fit: cover; border-radius: 50%; margin: 0 auto 1rem; } diff --git a/template.md b/template.md index 0161d4f..2a3c1db 100644 --- a/template.md +++ b/template.md @@ -7,8 +7,6 @@ Most advice on making a living as a writer tells you to hustle, place ads with t You want to know your story reached the one reader who needed it. And if there's one reader who needs your stories, there's more than one. -![](images/intro-reader.jpg) - ## Step 1: Find a review by a reader who deeply connected with your story. You're looking for reviews that go beyond "great book!" — the ones where a @@ -16,7 +14,9 @@ reader took time to describe what the story did to them. They might be on book-focused sites, blogs, or social media posts. These are the readers who got it. They're the seed of everything that follows. -![](images/step-1-review.jpg) +::: {.pull-quote} +A reader who got it is the seed of it all. +::: ## Step 2: Comment on their review with heartfelt thanks. @@ -24,7 +24,9 @@ Thank the reviewer for their review. Ideally you do this on the review itself. B thanking one reader. You're showing every future reader what it looks like when someone gets your work and you notice. -![](images/step-2-thankyou.jpg) +::: {.pull-quote} +You're not just thanking one reader. +::: ## Step 3: Share what they connected with in your story. @@ -34,8 +36,6 @@ your audience: on social media, your email list, wherever your readers are. Befo other readers like them that your stories are out there and that someone who needed your stories already found them. -![](images/step-3-computer.jpg) - :::: {.closing .columns} ::: {.column width="30%"} ![](images/author-photo.jpg){.author-photo} @@ -44,12 +44,11 @@ who needed your stories already found them. ::: {.column width="70%"} By: Will Estes — ReGround -**Are you wondering how to get your stories in front of readers who need them?** +**You don't need a bigger microphone. You need the one reader who's already looking for you.** -Let's talk one on one and find out if working with me is the right fit for you. I'll -look at your specific situation. We'll map out how you get -your stories to reach the readers who need them. +Let's talk. I'll look at your specific situation, and we'll map out how you get +your stories to the readers who need them. -[Get a Free Strategy Session](https://reground.org/talk){.cta-button} +[Let's talk.](https://reground.org/talk){.cta-button} ::: ::::