Set up gift-guide as its own repo with a pandoc+weasyprint build pipeline

Converts the lead-magnet PDF from a Google Slides export into an editable markdown template, styled to match reground.org's dark theme, with a Makefile convention (make partners/<slug>.pdf) for producing per-partnership customized versions.
2026-07-22 15:08:10 -04:00
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+---
+title: How To Get Your Stories In Front Of The Readers Who Need Them
+author: Will Estes
+---
+
+## Step 1: Find a review by a reader who deeply connected with your story.
+
+You're looking for reviews that go beyond "great book!" — the ones where a
+reader took time to describe what the story did to them. They might be on
+book-focused sites, blogs, or social media posts. These are the readers who
+got it. They're the seed of everything that follows.
+
+![](images/step-1-review.jpg)
+
+## Step 2: Comment on their review with heartfelt thanks.
+
+Reply publicly to the review — as a comment, a post, or an email to your
+list. Be as specific as they were. Be as warm as they were. You're not just
+thanking one reader. You're showing every future reader what it looks like
+when someone gets your work and you notice.
+
+![](images/step-2-thankyou.jpg)
+
+## Step 3: Share what they connected with in your story.
+
+Share what the reader actually connected with in your story publicly to
+your audience: on social media, your email list, wherever your readers are.
+You're not just responding to one person. You're becoming a beacon: showing
+other readers like them that your stories are out there and that someone
+who needed your stories already found them.
+
+![](images/step-3-computer.jpg)
+
+::: {.closing}
+![](images/author-photo.jpg){.author-photo}
+
+By: Will Estes — ReGround
+
+**Are you wondering how to get your stories in front of readers who need them?**
+
+Let's talk one on one and find out if this is the right fit for you. I'll
+look at your specific situation. We'll map out how you keep writing and get
+your stories to reach the readers who need them.
+
+[Get a Free Strategy Session](http://reground.org){.cta-button}
+:::