diff --git a/assets/css/main.css b/assets/css/main.css
index dbbe04a..09de557 100644
--- a/assets/css/main.css
+++ b/assets/css/main.css
@@ -385,6 +385,15 @@ textarea {
   text-align: center;
 }
 
+.course-cover {
+  max-width: 14rem;
+  width: 100%;
+  height: auto;
+  border-radius: 4px;
+  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.2);
+  margin: 0 auto var(--space-3);
+}
+
 .course-subhead {
   font-style: italic;
   color: var(--color-brass);
diff --git a/content/gift-thanks/index.md b/content/gift-thanks/index.md
index 4410aea..a8b7c0d 100644
--- a/content/gift-thanks/index.md
+++ b/content/gift-thanks/index.md
@@ -1,8 +1,12 @@
 ---
-title: "Thanks — here's your story"
-description: "Download your free short story."
+title: "Thanks! Here's your story."
+description: "Enjoy Neon Tan!"
 ---
 
-Thanks for signing up — here's your copy.
+Here's your copy of *Neon Tan*.
 
-[Download the story](https://downloads.michaelferrara.org/TODO-story-filename.epub)
+[Download the story](https://downloads.michaelferrara.org/neon-tan/neon_tan.epub)
+
+Talk soon,
+
+Michael
diff --git a/content/gift/index.md b/content/gift/index.md
index fa3d85d..b1c5918 100644
--- a/content/gift/index.md
+++ b/content/gift/index.md
@@ -1,23 +1,30 @@
 ---
-title: "TODO: Story Title"
-description: "TODO: one-line description of the free short story."
+title: "Get A Story"
+description: "An AI's trademark silver-blue suit isn't exactly beach-town vibes, but he's determined to land his song a spot on the weekly top 40 countdown anyway. After a string of failed attempts to get noticed by the countdown's enigmatic curator DJ, he and his wisecracking seagull sidekick stumble into an open mic night just as a malware glitch hits, forcing him to trade analysis for improvisation, rallying tourists into one spontaneous singalong to discover connection was never something you could calculate."
 type: "courses"
 eec_slug: "reader-magnet"
 
 # Optional italic line under the title, for handling an objection up front.
-hero_subhead: "TODO: subhead for the landing page"
+hero_subhead: "This story, occasional emails when something new comes out and other things you want in your inbox."
 
 # Label on the signup form's submit button.
 cta_text: "Send me the story"
 
+# Cover image, hosted in the public downloads bucket alongside the epub.
+# Used as the on-page hero image and for the og:image/Twitter card meta tags.
+cover_image: "https://downloads.michaelferrara.org/neon-tan/neon_tan_cover.jpg"
+
 # Direct link to the epub in the public downloads bucket — shown as an
 # on-page button immediately after a successful signup, independent of the
 # welcome email (see layouts/partials/course-enroll-form.html).
-download_url: "https://downloads.michaelferrara.org/TODO-story-filename.epub"
+download_url: "https://downloads.michaelferrara.org/neon-tan/neon_tan.epub"
 download_text: "Download now"
 
 # Optional heading above the repeated signup form at the bottom of the page.
 repeat_cta_heading: "Want the story?"
 ---
+The world is stranger than it looks and more meaningful than it lets on.
 
-TODO: Michael's landing-page copy goes here.
+You know this.
+
+Sign up to my mailing list and I'll send you a story about an AI, a wisecracking seagull, and a song that needs to be heard.
diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index 2a54d8c..2998504 100644
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -4,7 +4,13 @@
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width, initial-scale=1">
   <title>{{ if .IsHome }}{{ .Site.Title }}{{ else }}{{ .Title }} · {{ .Site.Title }}{{ end }}</title>
-  <meta name="description" content="{{ .Site.Params.description }}">
+  <meta name="description" content="{{ .Description | default .Site.Params.description }}">
+  {{ with .Params.cover_image }}
+  <meta property="og:title" content="{{ $.Title }}">
+  <meta property="og:description" content="{{ $.Description | default $.Site.Params.description }}">
+  <meta property="og:image" content="{{ . }}">
+  <meta name="twitter:card" content="summary_large_image">
+  {{ end }}
   {{ $css := resources.Get "css/main.css" }}
   {{ if hugo.IsProduction }}
     {{ $css = $css | minify | fingerprint }}
diff --git a/layouts/courses/single.html b/layouts/courses/single.html
index 08712f6..812a0bb 100644
--- a/layouts/courses/single.html
+++ b/layouts/courses/single.html
@@ -1,6 +1,7 @@
 {{ define "main" }}
 <section class="course-hero">
   <h1>{{ .Title }}</h1>
+  {{ with .Params.cover_image }}<img class="course-cover" src="{{ . }}" alt="{{ $.Title }} cover">{{ end }}
   {{ with .Params.hero_subhead }}<p class="course-subhead">{{ . }}</p>{{ end }}
 
   {{ partial "course-enroll-form.html" (dict "id" "top" "page" .) }}