diff --git a/README.md b/README.md
index 2264c0f..5422f03 100644
--- a/README.md
+++ b/README.md
@@ -107,8 +107,8 @@ A starting template (listmonk's own stock `default.tpl`, with the required `{{ U
 
 Each domain/client gets its own content repo, isolated by ordinary Gitea repo permissions — a client with push access to their repo has no path to any other domain's listmonk credentials, because those credentials simply don't exist in their repo.
 
-1. Create a new Gitea repo (e.g. `<client>-campaigns`), private.
-2. Add: an empty `campaigns/` directory, `email-templates/campaign.html` (copy the stock template from an existing content repo, or listmonk's own `static/email-templates/default.tpl`), and `.gitea/workflows/{sync,send,test,sync-template}.yml` copied from an existing content repo — each does `go install gitea.reground.org/will/eec-campaigns@<pinned-tag>` then runs the corresponding subcommand, with that repo's own secrets.
+1. Generate a new repo from [`campaigns-template`](https://gitea.reground.org/will/campaigns-template) (Gitea's "Generate Repo," not a clone/fork — it starts the new repo with its own clean history), private.
+2. Follow that generated repo's README checklist: rename the default-template name, restyle `email-templates/campaign.html` if needed, add secrets, confirm the tool version pin, run `Sync default campaign template` once, replace the README with a short domain-specific one.
 3. Add repo secrets: `CAMPAIGNS_LISTMONK_BASE_URL`, `CAMPAIGNS_LISTMONK_API_USER`, `CAMPAIGNS_LISTMONK_API_TOKEN`, and optionally `CAMPAIGNS_PREVIEW_EMAIL` — scoped to that domain's own listmonk instance and API user.
 4. Manually run the `Sync default campaign template` workflow once before the first real send.