diff --git a/content/books/_index.md b/content/books/_index.md
new file mode 100644
index 0000000..1a4b852
--- /dev/null
+++ b/content/books/_index.md
@@ -0,0 +1,6 @@
+---
+title: "Books"
+description: "Books from Cate Conners."
+---
+
+Coming soon.
diff --git a/hugo.toml b/hugo.toml
index 6b7188c..d36c7be 100644
--- a/hugo.toml
+++ b/hugo.toml
@@ -13,6 +13,12 @@ disableKinds = ["taxonomy", "term"]
   description = "TODO: one-line author bio/description"
   author = "Cate Conners"
   eec_base_url = "https://eec.cateconners.com"
+  bookshop_base_url = "https://shop.cateconners.com"
+
+[[menu.main]]
+  name = "Books"
+  url = "/books/"
+  weight = 10
 
 [[menu.footer]]
   name = "Contact"
diff --git a/layouts/books/single.html b/layouts/books/single.html
new file mode 100644
index 0000000..f6ad2bb
--- /dev/null
+++ b/layouts/books/single.html
@@ -0,0 +1,11 @@
+{{ define "main" }}
+<section class="book-hero">
+  <h1>{{ .Title }}</h1>
+  {{ with .Params.cover_image }}<img class="book-cover" src="{{ . }}" alt="{{ $.Title }} cover">{{ end }}
+  {{ with .Params.hero_subhead }}<p class="book-subhead">{{ . }}</p>{{ end }}
+
+  {{ .Content }}
+
+  {{ partial "arc-redeem-form.html" (dict "id" "top" "page" .) }}
+</section>
+{{ end }}
diff --git a/layouts/partials/arc-redeem-form.html b/layouts/partials/arc-redeem-form.html
new file mode 100644
index 0000000..2011ef2
--- /dev/null
+++ b/layouts/partials/arc-redeem-form.html
@@ -0,0 +1,61 @@
+{{ $id := .id }}
+{{ $page := .page }}
+<form id="arc-form-{{ $id }}" class="enroll-form">
+  <label for="arc-email-{{ $id }}">Email</label>
+  <input type="email" id="arc-email-{{ $id }}" name="email" required autocomplete="email" placeholder="you@example.com">
+
+  <div class="field-honeypot" aria-hidden="true">
+    <label for="arc-website-{{ $id }}">Leave this field empty</label>
+    <input type="text" id="arc-website-{{ $id }}" name="website" tabindex="-1" autocomplete="off">
+  </div>
+
+  <p class="field-subscribe">
+    <label><input type="checkbox" id="arc-subscribe-{{ $id }}" name="subscribe" value="1"> Keep me posted on new releases and giveaways</label>
+  </p>
+
+  <button type="submit" class="btn">{{ $page.Params.cta_text | default "Send me the story" }}</button>
+</form>
+<p id="arc-status-{{ $id }}" role="status" class="enroll-status"></p>
+
+<script>
+  (function () {
+    var form = document.getElementById("arc-form-{{ $id }}");
+    var status = document.getElementById("arc-status-{{ $id }}");
+    var arcURL = {{ $page.Site.Params.bookshop_base_url }} + "/arc/" + {{ $page.Params.arc_code }};
+    form.addEventListener("submit", function (e) {
+      e.preventDefault();
+      if (form.website.value) return; // honeypot
+      var submitBtn = form.querySelector("button[type=submit]");
+      submitBtn.disabled = true;
+      status.textContent = "Sending…";
+      var body = new URLSearchParams();
+      body.set("email", form.email.value);
+      if (form.subscribe.checked) body.set("subscribe", "1");
+      fetch(arcURL, {
+        method: "POST",
+        headers: { "Content-Type": "application/x-www-form-urlencoded" },
+        body: body.toString()
+      }).then(function (res) {
+        if (res.ok) {
+          form.reset();
+          form.hidden = true;
+          status.textContent = "Check your email — it's on its way.";
+          return;
+        }
+        submitBtn.disabled = false;
+        if (res.status === 400) {
+          status.textContent = "That doesn't look like a valid email address.";
+        } else if (res.status === 429) {
+          status.textContent = "Too many attempts — try again in a minute.";
+        } else if (res.status === 410) {
+          status.textContent = "This giveaway has ended.";
+        } else {
+          status.textContent = "Something went wrong. Try again in a moment.";
+        }
+      }).catch(function () {
+        submitBtn.disabled = false;
+        status.textContent = "Something went wrong. Try again in a moment.";
+      });
+    });
+  })();
+</script>