Replace template README, add sample welcome campaign

Matches the pattern already in place for the other domain repos: a
short domain-specific README instead of the generic campaigns-template
one (also fixing a stray "from" -> "from_email" field-name error), and
a sample welcome campaign using the correct "cateconners-list" name
from the start.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

README.md

@@ -4,7 +4,7 @@ cateconners.com's campaign content, synced to listmonk by [`eec-campaigns`](http
 
 ## To send a campaign
 
-1. Write `campaigns/<slug>/campaign.md` (frontmatter + Markdown body — see the [eec-campaigns README](https://gitea.reground.org/will/eec-campaigns#campaignmd) for the full field reference). Set `from` explicitly to `Cate Conners <hello@cateconners.com>` — Mailcow's Sender ACL only allows that exact address for this domain.
+1. Write `campaigns/<slug>/campaign.md` (frontmatter + Markdown body — see the [eec-campaigns README](https://gitea.reground.org/will/eec-campaigns#campaignmd) for the full field reference). Set `from_email: "Cate Conners <hello@cateconners.com>"` explicitly — there's no default, and sync rejects a campaign with no `from_email` at all. Mailcow's Sender ACL must allow that exact address for the send to go through rather than bounce as spoofing (see Sending as hello@cateconners.com below).
 2. `git push` to `master` — CI syncs it into listmonk as a **draft** and emails a preview to `CAMPAIGNS_PREVIEW_EMAIL` (or the campaign's own `preview_emails`).
 3. Check the preview inbox. Keep pushing edits until it looks right — each push re-syncs and re-previews.
 4. When ready to actually send: `git tag send/<slug> && git push origin send/<slug>`. This is the one action that transitions the campaign from draft to running — a plain `git push` to master can never do it.
@@ -16,8 +16,12 @@ Alternatively, run the `Send campaign` workflow manually from Gitea Actions with
 - **`Test-send campaign`** (manual) — re-preview a campaign's current content to any address, without touching its status.
 - **`Sync default campaign template`** (manual) — pushes `email-templates/campaign.html` into listmonk as the default campaign template. Run once after setup, and again whenever that file changes.
 
-## Setup (one-time)
+## Setup
 
-Repo secrets (Gitea Actions → Secrets): `CAMPAIGNS_LISTMONK_BASE_URL`, `CAMPAIGNS_LISTMONK_API_USER`, `CAMPAIGNS_LISTMONK_API_TOKEN`, `CAMPAIGNS_PREVIEW_EMAIL`.
+Repo secrets (Gitea Actions → Secrets) are already set: `CAMPAIGNS_LISTMONK_BASE_URL`, `CAMPAIGNS_LISTMONK_API_USER`, `CAMPAIGNS_LISTMONK_API_TOKEN`, `CAMPAIGNS_PREVIEW_EMAIL` (`hello@cateconners.com`, also a confirmed subscriber on `cateconners-list` so test-sends have somewhere to go) — scoped to a dedicated `campaigns-cateconners` listmonk API user (see `reground-infrastructure`'s `campaigns-cateconners` Ansible role).
 
-The workflows in `.gitea/workflows/` pin a specific `eec-campaigns` version (currently `v0.1.0`). Bump that pin deliberately when a new tool version is ready, not automatically.
+The workflows in `.gitea/workflows/` pin a specific `eec-campaigns` version (currently `v0.1.4`). Bump that pin deliberately when a new tool version is ready, not automatically.
+
+## Sending as hello@cateconners.com
+
+Listmonk sends everything — every domain's campaigns — authenticated as one shared identity, `hello@reground.org`. For a campaign here to actually go out `From: hello@cateconners.com` instead of bouncing as a spoofing attempt, Mailcow's Sender ACL on `hello@reground.org` has to explicitly allow it — confirm this is in place (see `reground-infrastructure`'s `campaigns-cateconners` role, which flags it as a manual step) before relying on a real send.

campaigns/welcome/campaign.md

@@ -0,0 +1,16 @@
+---
+subject: "Welcome!"
+lists: ["cateconners-list"]
+from_email: "Cate Conners <hello@cateconners.com>"
+tags: ["welcome"]
+---
+
+{{ if .Subscriber.Attribs.first_name }}Hi {{ .Subscriber.Attribs.first_name }},{{ else }}Hi there,{{ end }}
+
+Welcome, and thanks for subscribing!
+
+From now on, this is where you'll hear from me directly — new work, updates,
+and anything else worth sharing. No spam, no noise, just the good stuff.
+
+Talk soon,
+Cate