diff --git a/assets/css/style.css b/assets/css/style.css
index 0b46b4c..3f8ba7d 100644
--- a/assets/css/style.css
+++ b/assets/css/style.css
@@ -128,6 +128,54 @@ main {
   font-size: 0.95rem;
 }
 
+/* Shop hero */
+.shop-hero {
+  position: relative;
+  height: 260px;
+  border-radius: 6px;
+  overflow: hidden;
+  margin: 0.5rem 0 1.5rem;
+}
+
+.shop-hero-img {
+  position: absolute;
+  inset: 0;
+  width: 100%;
+  height: 100%;
+  object-fit: cover;
+  object-position: center 30%;
+}
+
+.shop-hero-overlay {
+  position: absolute;
+  inset: 0;
+  background:
+    linear-gradient(180deg, rgba(20,32,22,0.35) 0%, rgba(28,42,26,0.55) 55%, var(--paper) 100%),
+    linear-gradient(90deg, rgba(20,32,22,0.45) 0%, rgba(20,32,22,0.05) 45%);
+}
+
+.shop-hero-copy {
+  position: relative;
+  height: 100%;
+  display: flex;
+  flex-direction: column;
+  justify-content: center;
+  padding: 0 1.75rem;
+}
+
+.shop-hero-copy h1 { margin-bottom: 0.3rem; }
+
+.shop-hero-copy p {
+  color: var(--ink-soft);
+  margin: 0;
+  max-width: 34ch;
+  font-size: 0.95rem;
+}
+
+@media (max-width: 620px) {
+  .shop-hero { height: 220px; }
+}
+
 /* Product grid */
 .product-grid {
   display: grid;
diff --git a/layouts/shop/list.html b/layouts/shop/list.html
index 090746c..62e26b5 100644
--- a/layouts/shop/list.html
+++ b/layouts/shop/list.html
@@ -1,5 +1,12 @@
 {{ define "main" }}
-<h1>{{ .Title }}</h1>
+<div class="shop-hero">
+  <img class="shop-hero-img" src="{{ "images/shop-hero.jpg" | relURL }}" alt="">
+  <div class="shop-hero-overlay"></div>
+  <div class="shop-hero-copy">
+    <h1>{{ .Title }}</h1>
+    <p>Small-batch, cold-processed, cured for six weeks &mdash; here's what's ready now.</p>
+  </div>
+</div>
 
 <div class="product-grid">
   {{ range .Site.Data.products }}
diff --git a/static/images/shop-hero.jpg b/static/images/shop-hero.jpg
new file mode 100644
index 0000000..1d59807
Binary files /dev/null and b/static/images/shop-hero.jpg differ