Customize campaigns-template for sunfloweracressoaps.com

Restyle the email template to Sunflower Acres' forest green/cream/sun
yellow brand, rename the default listmonk template, replace the README
with client-specific instructions, and add a real welcome campaign.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

.gitea/workflows/sync-template.yml

@@ -15,10 +15,8 @@ jobs:
       - name: Install eec-campaigns
         run: go install gitea.reground.org/will/eec-campaigns@v0.1.4
 
-      # TODO: rename "TEMPLATE default" below to "<this-repo-name> default"
-      # (or any name you like) as part of customizing this template.
       - name: Sync template to listmonk
-        run: eec-campaigns template "TEMPLATE default" email-templates/campaign.html
+        run: eec-campaigns template "sunfloweracres default" email-templates/campaign.html
         env:
           LISTMONK_BASE_URL: ${{ secrets.CAMPAIGNS_LISTMONK_BASE_URL }}
           LISTMONK_API_USER: ${{ secrets.CAMPAIGNS_LISTMONK_API_USER }}

README.md

@@ -1,30 +1,27 @@
-# campaigns-template
+# sunfloweracres-campaigns
 
-Gitea template repo for standing up a new domain/client's campaign content repo. Generate a new repo from this one (Gitea → this repo → "Generate Repo," or `POST /api/v1/repos/generate/will/campaigns-template`) rather than cloning it — generating starts the new repo with a clean history of its own.
+sunfloweracressoaps.com's campaign content, synced to listmonk by [`eec-campaigns`](https://gitea.reground.org/will/eec-campaigns). This repo holds only campaign content and this domain's listmonk secrets — the tool itself is installed at a pinned version in CI.
 
-Full reference for everything below lives in the [`eec-campaigns` README](https://gitea.reground.org/will/eec-campaigns).
+## To send a campaign
 
-## After generating a new repo from this template
+1. Write `campaigns/<slug>/campaign.md` (frontmatter + Markdown body — see the [eec-campaigns README](https://gitea.reground.org/will/eec-campaigns#campaignmd) for the full field reference). Set `from_email: "Sunflower Acres <hello@sunfloweracressoaps.com>"` explicitly — there's no default, and sync rejects a campaign with no `from_email` at all. Mailcow's Sender ACL must allow that exact address for the send to go through rather than bounce as spoofing (see Sending as hello@sunfloweracressoaps.com below).
+2. `git push` to `master` — CI syncs it into listmonk as a **draft** and emails a preview to `CAMPAIGNS_PREVIEW_EMAIL` (or the campaign's own `preview_emails`).
+3. Check the preview inbox. Keep pushing edits until it looks right — each push re-syncs and re-previews.
+4. When ready to actually send: `git tag send/<slug> && git push origin send/<slug>`. This is the one action that transitions the campaign from draft to running — a plain `git push` to master can never do it.
 
-1. **Rename the template.** In `.gitea/workflows/sync-template.yml`, replace `TEMPLATE default` with a name specific to this domain (e.g. `<client> default`).
-2. **Restyle `email-templates/campaign.html`** if this client wants different branding than the stock listmonk template it starts as.
-3. **Add repo secrets** (Gitea Actions → Secrets): `CAMPAIGNS_LISTMONK_BASE_URL`, `CAMPAIGNS_LISTMONK_API_USER`, `CAMPAIGNS_LISTMONK_API_TOKEN`, and optionally `CAMPAIGNS_PREVIEW_EMAIL` — scoped to this domain's own listmonk instance and its own dedicated API user (see `reground-infrastructure`'s `campaigns` Ansible role for provisioning that user).
-4. **Check the tool version pin** in all four `.gitea/workflows/*.yml` files (currently `v0.1.0`) — bump it only deliberately, after confirming a newer `eec-campaigns` release works.
-5. Run the `Sync default campaign template` workflow once.
-6. Replace this README with a short one for this domain (see `reground-campaigns`'s README for the pattern: a numbered "to send a campaign" list for whoever operates this repo day-to-day).
-7. Give the client push/PR access to *this repo only* — that's the entire isolation boundary. They never need access to `eec-campaigns`, `campaigns-template`, or any other domain's repo.
+Alternatively, run the `Send campaign` workflow manually from Gitea Actions with the slug as input — same effect as the tag push.
 
-## Layout
+## Other workflows
 
-```
-campaigns/
-  <slug>/
-    campaign.md
-email-templates/
-  campaign.html
-.gitea/workflows/
-  sync.yml            # push to master -> draft + preview
-  send.yml             # tag push send/<slug>, or manual dispatch -> real send
-  test.yml             # manual dispatch -> re-preview without touching status
-  sync-template.yml    # manual dispatch -> push email template as listmonk default
-```
+- **`Test-send campaign`** (manual) — re-preview a campaign's current content to any address, without touching its status.
+- **`Sync default campaign template`** (manual) — pushes `email-templates/campaign.html` into listmonk as the default campaign template. Run once after setup, and again whenever that file changes.
+
+## Setup
+
+Repo secrets (Gitea Actions → Secrets) are already set: `CAMPAIGNS_LISTMONK_BASE_URL`, `CAMPAIGNS_LISTMONK_API_USER`, `CAMPAIGNS_LISTMONK_API_TOKEN`, `CAMPAIGNS_PREVIEW_EMAIL` (`hello@sunfloweracressoaps.com`, also a confirmed subscriber on `sunfloweracres-list` so test-sends have somewhere to go) — scoped to a dedicated `campaigns-sunfloweracres` listmonk API user (see `reground-infrastructure`'s `campaigns-sunfloweracres` Ansible role).
+
+The workflows in `.gitea/workflows/` pin a specific `eec-campaigns` version (currently `v0.1.4`). Bump that pin deliberately when a new tool version is ready, not automatically.
+
+## Sending as hello@sunfloweracressoaps.com
+
+Listmonk sends everything — every domain's campaigns — authenticated as one shared identity, `hello@reground.org`. For a campaign here to actually go out `From: hello@sunfloweracressoaps.com` instead of bouncing as a spoofing attempt, Mailcow's Sender ACL on `hello@reground.org` has to explicitly allow it — confirm this is in place (see `reground-infrastructure`'s `campaigns-sunfloweracres` role, which flags it as a manual step) before relying on a real send.

campaigns/welcome/campaign.md

@@ -1,18 +1,25 @@
 ---
-subject: "Welcome!"
-lists: ["Newsletter"]
-from_email: "Your Name <hello@example.org>"
+subject: "Welcome to Sunflower Acres"
+lists: ["sunfloweracres-list"]
+from_email: "Sunflower Acres <hello@sunfloweracressoaps.com>"
 tags: ["welcome"]
 ---
 
-This is a sample campaign showing the `campaign.md` format — edit it, rename
-its directory, or delete it entirely once you've got the hang of things. See
-the [eec-campaigns README](https://gitea.reground.org/will/eec-campaigns#campaignmd)
-for the full field reference.
-
 {{ if .Subscriber.Attribs.first_name }}Hi {{ .Subscriber.Attribs.first_name }},{{ else }}Hi there,{{ end }}
 
-Thanks for subscribing! You'll hear from us here whenever we've got something
-worth sharing.
+Thanks for signing up. Here's what you can expect from us: notes on new batches, honest word when something's running low or out, and the occasional look at how a bar actually gets made.
 
-Talk soon.
+Every bar we sell is cold-processed by hand, in small batches, and cured for six weeks before it ever reaches you. We keep the ingredient lists short and recognizable — things like rolled oats, French green clay, activated charcoal, oat milk, local honey, and shea butter, not a wall of things you'd need to look up.
+
+Right now the lineup is:
+
+- **Lavender Oatmeal Bar** — $8, gentle enough for every day
+- **Clay & Charcoal Mint Bar** — $9, running low
+- **Oat Milk & Honey Bar** — $8, unscented and mild
+- **Cedar & Sage Bar** — $9, currently out while we cure the next batch
+
+If something's out, we'll tell you rather than let you guess — that's the whole point of this list.
+
+Talk soon,
+Matthew & Marisol
+Sunflower Acres

email-templates/campaign.html

@@ -1,14 +1,14 @@
 <!--
-Listmonk's own stock campaign template (static/email-templates/default.tpl
-in knadh/listmonk), committed here verbatim as a known-good, unsubscribe-
-capable starting point rather than something invented from scratch. Synced
-into listmonk via `campaigns template <name> email-templates/campaign.html`
-(see internal/campaign/template.go) as the is_default campaign template, so
-every campaign this tool creates gets a real unsubscribe link/footer without
-per-campaign template_id wiring. Restyle freely — the two load-bearing tags
-are `{{ template "content" . }}` (where the campaign body gets injected) and
-`{{ UnsubscribeURL }}` (the actual unsubscribe link); everything else here is
-just Listmonk's default look.
+Based on Listmonk's own stock campaign template (static/email-templates/
+default.tpl in knadh/listmonk), restyled to sunfloweracressoaps.com's palette
+(forest green / cream / sun yellow — see will/sunfloweracres-site's
+assets/css/style.css for the canonical values). Synced into listmonk via
+`campaigns template <name> email-templates/campaign.html` (see internal/
+campaign/template.go) as the is_default campaign template, so every campaign
+this tool creates gets a real unsubscribe link/footer without per-campaign
+template_id wiring. The two load-bearing tags are `{{ template "content" . }}`
+(where the campaign body gets injected) and `{{ UnsubscribeURL }}` (the
+actual unsubscribe link).
 -->
 <!doctype html>
 <html>
@@ -19,56 +19,58 @@ just Listmonk's default look.
         <base target="_blank">
         <style>
             body {
-                background-color: #F0F1F3;
-                font-family: 'Helvetica Neue', 'Segoe UI', Helvetica, sans-serif;
+                background-color: #2C4F2F;
+                font-family: Seravek, 'Gill Sans Nova', 'Gill Sans', 'Segoe UI', system-ui, sans-serif;
                 font-size: 15px;
                 line-height: 26px;
                 margin: 0;
-                color: #444;
+                color: #F3EEDC;
             }
 
             pre {
-                background: #f4f4f4f4;
+                background: #375E3B;
                 padding: 2px;
             }
 
             table {
                 width: 100%;
-                border: 1px solid #ddd;
+                border: 1px solid #4F7048;
             }
             table td {
-                border-color: #ddd;
+                border-color: #4F7048;
                 padding: 5px;
             }
 
             .wrap {
-                background-color: #fff;
+                background-color: #375E3B;
                 padding: 30px;
                 max-width: 525px;
                 margin: 0 auto;
                 border-radius: 5px;
+                border: 1px solid #4F7048;
             }
 
             .button {
-                background: #0055d4;
+                background: #E7A62E;
                 border-radius: 3px;
                 text-decoration: none !important;
-                color: #fff !important;
+                color: #2E2008 !important;
                 font-weight: bold;
                 padding: 10px 30px;
                 display: inline-block;
             }
             .button:hover {
-                background: #111;
+                background: #7A4A28;
+                color: #F3EEDC !important;
             }
 
             .footer {
                 text-align: center;
                 font-size: 12px;
-                color: #888;
+                color: #CBC1A2;
             }
                 .footer a {
-                    color: #888;
+                    color: #CBC1A2;
                     margin-right: 5px;
                 }
 
@@ -82,10 +84,10 @@ just Listmonk's default look.
             }
 
             a {
-                color: #0055d4;
+                color: #A9C99B;
             }
                 a:hover {
-                    color: #111;
+                    color: #C3DBB2;
                 }
             @media screen and (max-width: 600px) {
                 .wrap {
@@ -97,17 +99,17 @@ just Listmonk's default look.
             }
         </style>
     </head>
-<body style="background-color: #F0F1F3;font-family: 'Helvetica Neue', 'Segoe UI', Helvetica, sans-serif;font-size: 15px;line-height: 26px;margin: 0;color: #444;">
+<body style="background-color: #2C4F2F;font-family: Seravek, 'Gill Sans Nova', 'Gill Sans', 'Segoe UI', system-ui, sans-serif;font-size: 15px;line-height: 26px;margin: 0;color: #F3EEDC;">
     <div class="gutter" style="padding: 30px;">&nbsp;</div>
-    <div class="wrap" style="background-color: #fff;padding: 30px;max-width: 525px;margin: 0 auto;border-radius: 5px;">
+    <div class="wrap" style="background-color: #375E3B;padding: 30px;max-width: 525px;margin: 0 auto;border-radius: 5px;border: 1px solid #4F7048;">
         {{ template "content" . }}
     </div>
 
-    <div class="footer" style="text-align: center;font-size: 12px;color: #888;">
+    <div class="footer" style="text-align: center;font-size: 12px;color: #CBC1A2;">
         <p>
-            <a href="{{ UnsubscribeURL }}" style="color: #888;">{{ L.T "email.unsub" }}</a>
+            <a href="{{ UnsubscribeURL }}" style="color: #CBC1A2;">{{ L.T "email.unsub" }}</a>
             &nbsp;&nbsp;
-            <a href="{{ MessageURL }}" style="color: #888;">{{ L.T "email.viewInBrowser" }}</a>
+            <a href="{{ MessageURL }}" style="color: #CBC1A2;">{{ L.T "email.viewInBrowser" }}</a>
         </p>
     </div>
     <div class="gutter" style="padding: 30px;">&nbsp;{{ TrackView }}</div>